Bloomcradle's Mission is to:

Engage, connect, and mobilize the public and leaders through accessible and educational storytelling to drive local community and large-scale action for a sustainable future.

Bloomcradle Team:


Colleen Ward: Founder and CEO

Colleen has a decade of experience within the sustainability field from the United Nations, the utility Pacific Gas and Electric, and environmental non-profits. She previously served as a Board Member on the environmental non-profit 501(c)(3) coalition Federated Conservationists of Westchester County (FCWC). Colleen received her Master of Science degree in Sustainability Management from Columbia University and holds a Bachelor of Arts in Diplomacy and World Affairs from Occidental College.

Geoff Velando.png

Geoff Velando: Cinematographer

Geoff Velando, a Colorado native, graduated from the University of Colorado Denver with a BFA in Film and Television and a minor in Photography. Prior to, he also attended Colorado Film School, focusing on Cinematography. Today, he works as a Freelance Director of Photography including other Camera and Lighting departments for film and video work. Geoff has worked on several different types of projects ranging from Documentary, Commercial, Music Videos, and Fictional Narrative projects. On top of that, the last few years he has also been working in Audio/Visual as a Lead Rigger. Living in Colorado, Geoff has a particular interest in the environment, and ways it can be sustained in all of its original glory.